DIGITAL TRACKS

Digital Tracks:

101: General Curriculum

102: Deep Dive into Platform Tools

103: Get Industry Certified

101: General Curriculum Marketing Constructs & Strategy

  • Email / CRM

  • Organic Social and Search

  • Paid Social, Search and Programmatic

  • Data and Audiences (DMPs and CMPs)

  • Analytics Across All Areas

  • Role of Channels (Paid, Owned, and Earned)

  • AI and its Applications

  • Machine Learning Concepts

  • How AI is transforming various industries

  • Ethics in AI: Understanding ethical considerations and biases in AI

  • Ethics in AI: Discussions on responsible AI usage

102: Deep Dive into Platforms: Paid Channel Tools (Google Ads, Facebook Ads, Trade Desk, Amazon Advertising)

  • Owned Channels Tools (HubSpot, Salesforce, Adobe)

  • Earned Channel Tools (Adobe, Salesforce, Google)

  • Hands-on training with popular AI platforms (TensorFlow, PyTorch, Azure AI)

  • Implementing AI models using cloud-based AI tools

  • Data preprocessing and visualization techniques

  • Understanding and building machine learning models

  • Automating business processes with AI

  • Implementing AI-driven chatbots and virtual assistants

103: Get Industry Certified

  • Google Ads

  • Facebook Ads

  • Trade Desk

  • Amazon Advertising

  • Partner with recognized AI certification bodies

  • Certification in AI fundamentals and advanced AI techniques